The King of EDM, GRAMMY Award winner and flagship performer of Hakkasan Group, Tiësto, celebrated his milestone birthday at OMNIA Nightclub last week to which no moment of excitement was spared. Entering another year under Las Vegas’ leading nightlife company, Tiësto’s long-lasting mark on the dance music community can be traced back for decades as original releases, remixes and performances helped develop the scene into its 21st century appeal. “Kaleidoscope,” “Magikal Journey,” “A Town Called Paradise” and “Elements of Life” have been instrumental albums in expanding 4×4 beats and synthesized leads from the European warehouses of past into today’s best nightclubs on The Strip.

On top of the world, Tiësto spent 2018 working on collaborative hits alongside Post Malone, Gucci Mane and Martin Garrix which resulted in sold out dance floors for OMNIA, Hakkasan and WET REPUBLIC. Although OMNIA has hosted several performances of the knighted producer, Tiësto’s marquee event of the year is usually reserved for neighboring property, Hakkasan Nightclub. As Tiësto ramped up for a calendar loaded with performances under the kinetic chandelier, OMNIA Nightclub was determined to give his birthday its most outlandish jamboree yet.

Advertisements throughout the Las Vegas Strip were in abundance as digital billboards, facades and tickers were accompanied with on property branding as a flag in hand of the famed Caesar statue was activated. Other imaginative areas for marketing involved slot machine wraps, table felts and an awe inspiring fireworks display where the producer viewed with close friends and family from the Neptune Pool deck. Social media gates were flooded with posts of the iconic gathering as nearly 750,000 people were reached in targeted campaigns resulting in the event quickly becoming the talk of the town.

The highly-anticipated night was loaded with next level thrills as a meet and greet was arranged for followers who traveled from around the country to be in attendance. Tiësto happily signed autographs, conversed and snapped pictures with those whose fandom played a pivotal role in his continued success as guests lined up around the casino floor. Themed shirts and hats filled the venue as staff and VIP guests wore retrofitted merchandise in support while Beau Joie Champagne, where Tiësto operates as creative director, enthusiastically supplied dozens of branded bottles for their prized executives birthday extravaganza.

Undoubtedly the crown jewel moment of the day occurred as a multi-layered, purple and black cake was presented by OMNIA Nightclub as thousands sung “Happy Birthday” in unison. Smiling from ear to ear, Tiësto graciously accepted the token of gratitude as he went on to push his set into another stratosphere with dance floors aflame in joy. What may have been January’s top experience fortunately can be mimicked through the year as tickets, bar cards and VIP services to witness Tiësto in all his glory can be purchased at the links below.